Hello Sobat Penurut! Today, we're excited to share with you all about Rarebeauty, a brand that has recently become a buzz in the make-up industry. Founded by a celebrity, Rarebeauty has quickly gained popularity since its launch in 2020. The brand aims to empower its users by emphasizing the beauty in every individual, regardless of their background, age, or gender.
What is Rarebeauty?
Rarebeauty is a make-up brand created by Selena Gomez, a former child star turned pop sensation. She launched the brand in partnership with beauty industry veteran, Dannielle Priano. The brand takes pride in offering an inclusive line of beauty products that celebrate the unique features of every individual. Rarebeauty aims to redefine the traditional beauty standards by promoting self-expression and self-love.
👩💻 The Inclusive Brand Image
Rarebeauty's Instagram account shows their commitment to inclusivity. The account features the brand's products being used on individuals from different races, genders, and ages - something that is not uncommon in make-up brands' advertising campaigns. Rarebeauty is also known for using models and ambassadors that champion diverse beauty standards.
🌿 The Brand's Philanthropic Effort
Rarebeauty has made it a mission to create a positive change in society. The brand has pledged to donate 1% of their annual profits to mental health services. They aim to raise awareness and funds for mental wellness and educate people on how they can take care of their mental health.
The Strengths of Rarebeauty
1. Rarebeauty has a diverse product line.
| Product Category | Products Offered |
|---|---|
| Face | Foundation, Concealer, Primer, Blush, Highlighter, Setting Powder, Setting Spray |
| Eyes | Eyeliner, Mascara, Eyeshadow Palette |
| Lips | Lipstick, Lip Gloss, Lip Creams |
| Tools and Accessories | Brush Set, Makeup Bag |
2. Rarebeauty is committed to inclusivity.
Rarebeauty recognizes the beauty in everyone and encourages self-expression. They also provide resources and information on how to use their products for people from different backgrounds.
3. Rarebeauty's affordable prices.
Rarebeauty aims to make their products attainable to everyone by making it affordable. They offer a range of High-Quality products, making it possible for anyone to try something new without breaking the bank.
4. Rarebeauty's ethical practices.
The brand is committed to maintaining animal-friendly and sustainable practices. The products are cruelty-free, and the packaging is made of recyclable materials. Rarebeauty also uses green or renewable energy to operate their facilities and business processes.
The Weaknesses of Rarebeauty
Despite the brand's efforts to create a more inclusive and sustainable world, Rarebeauty still has its weaknesses. Here are a few:
1. Limited shade ranges.
Rarebeauty offers a limited range of shades for their products, which is not ideal for those with darker or lighter skin tones.
2. Limited product options.
Rarebeauty offers different types of products such as foundation, concealer, and blush. However, they have a limited product lineup for eyes and lips products and tools and accessories.
3. Availability.
Rarebeauty is only available exclusively in Sephora stores in the United States and Canada. Customers from other parts of the world will have to import it, adding more costs and making it hard to get.
Frequently Asked Questions (FAQs)
1. Are Rarebeauty's products cruelty-free?
Yes, all Rarebeauty products are cruelty-free, and they do not test on animals.
2. Does Rarebeauty have any subscription service?
No, Rarebeauty doesn't offer subscription services at the moment.
3. What is so special about Rarebeauty's foundation?
Rarebeauty's Liquid Touch Weightless Foundation is known for its lightweight yet buildable formula. It provides medium to full coverage that leaves a natural finish.
4. Does Rarebeauty ship to other countries outside the U.S. and Canada?
No, Rarebeauty is only available in Sephora stores in the U.S. and Canada as of the moment.
5. Can people with sensitive skin use Rarebeauty's products?
Yes, Rarebeauty prides itself on offering products suitable for all skin types, even sensitive skin.
6. What is Rarebeauty's return policy?
Rarebeauty accepts returned items within 60 days of purchase. They offer full refunds for unopened or damaged items.
7. What is Rarebeauty's mission?
Rarebeauty aims to promote self-love, acceptance, and inclusivity through their brand and donate 1% of their annual profits to mental health services.
Conclusion: Should You Try Rarebeauty?
Overall, Rarebeauty offers a unique brand image that promotes inclusivity, sustainability, and accessibility. Though they have their flaws, their strengths make up for it. Rarebeauty offers affordable options, ethical practices, and supports mental wellness. With that, we encourage our Sobat Penurut to give Rarebeauty a try and embrace self-expression with a brand that values inclusivity.
Thank you for reading this article about Rarebeauty. We hope that you gained insights on whether to try Rarebeauty's products or not. Our team is glad to help you make informed decisions about make-up products.
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Rarebeauty or any of its affiliates.
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